I wanted to write this post for a while. I was lucky to get introduced to this book: "Predictably Irrational" by Dan Ariely. This is one of the most interesting books I have read so far and finished almost in one sitting.
This book talks about how psychology plays part in carving human economy, not only at personal level but at corporate as well as global level. How everything including emotions are relative to each other. How advertisements fool our brian. Why its easty to buy $3000 TV but hard to pay $2 on item at store! What's wrong with whole idea of demand and supply. One interesting chapter is all about power of "zero". How human brain get deceive by concept of free. Why people get intimidate by hard cash.
How social relationships get screwed when money finds it way into it. He says: we like to believe and behave like social but caring animals but how our inside animal comes out when things go on sale! How our decision power changes when we are 'high'! Why 'procrastination' soothes human mind. How we value our belongings more than it deserve in market ("Virtual Ownership") and play havoc with us!
Why keeping options open is not a great idea. How it hurts when we don't decide and let life take with us. It talks about power of expectations and price. Why restaurants price one dish so expensive knowing nobody gonna order it (because people will order second most expensive with psychology of having best but not wanting to pay too much...lol)
It tells us how corruption at individual level effects whole system. Why we feel comfortable getting free stuff from work. How it hurts when people return stuff in departmental store unethically. It teaches us trust, power of distrust and honesty.
I granted Dan Ariely the rutba of babaji!
2 comments:
Boy!!! so much wisdom and truth. The reasons for which Islam gives instructions for "trade" and it was the trade dealings of Muslims that "spread" Islam in the far east (and according to Sulaman Nyang Africa too)
We as physicians are not so much aware of these gems. I must find this book, I agree it is worth reading
Actually his style of writing and if you listen to him on youtube is so pleasurable that you can't keep book away/ When I was reading this book I was thinking thats what Islam is trying to teach us for 1400 years. It all make sense and amazingly missing common sense.
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